DI Birgit Smetana, MBA
Associate Partner | Digital Advisory
Dynamic and experienced strategist and consultant with international experience and passion for the digital world as well as challenging the status quo. Proven track record of defining strategies, finding solutions and delivering impact, both as a leader and as an expert consultant. Skilled in lead generation, content marketing and new technologies such as chat bots. Excellent communication skills paired with an analytical mind and creativity leading to outstanding, out-of-the box strategies and solutions for clients.
Positions Held Include
CGEM | CENTER OF GROWTH EXCELLENCE & MANAGEMENT
- Associate Partner | Digital Advisory, Vienna/Zürich
BIRGIT SMETANA
- Founder & Managing Director, Vienna
SUNRISE COMMUNICATIONS
- Senior Portfolio Manager, Zürich
- Senior In-house Consultant, Zürich
ACCENTURE
- Senior Consultant Communications & High-Tech, Vienna
Core Competencies
- Strategy development & implementation advisory
- Digital marketing strategy & customer engagement
- Lead generation excellence
- Revenue growth & commercial models
- Innovation management
- Social media strategy & messenger marketing
- Process excellence & optimization
- Customer insights & analytics
Education & Certificates
- Master of Science in Business Mathematics, Vienna University of Technology, Austria & Oxford Brookes University, UK
- MBA, General Management, Melbourne Business School, Australia & RSM Erasmus University, Rotterdam, The Netherlands
- PMI PMP Project Management certified