Virtual Selling: an Opportunity for Legal Process Transformation?
Previously we discussed the challenges of selling virtually. Now, we consider how this shift in business model presents an opportunity to improve and simplify the legal structures that underpin your sales process and – in doing so – protect and grow your revenues.
5 Growth-Hacking Strategies for LinkedIn
There is no better place than LinkedIn to market your product or service if you are targeting decision-makers of the company. Whether you are a B2B business or a marketer, it is an ideal place to network with other professionals and turn them into a potential client.
How Your B2B Online Marketing Strategy Can Improve Your Brand Authority
Branding is often ignored by digital marketers, but it is one of the most valuable marketing assets. It produces real results over the course of months and years instead of days. However, it’s slow and traditional but the long-term results make it a digital outlier.
Virtual selling: the new norm for B2B markets?
The time has come for a full adoption of virtual selling. With advancements in video technology, social responsibility initiatives reducing carbon footprint, and lately COVID-19 social distancing practices, B2B sales has changed to embrace virtual selling.
Lead scoring: who is worth your time and effort?
Once you’ve set up your lead generating machine, you’ll soon see: not all leads are equal. How do you figure out who’s worth your time and effort? That’s where lead scoring comes into play.
Lead generation: the money is in the follow-up
Companies use different methods for lead generation which is a great way to draw leads to your business. Yet they fail to develop them into buying customers. But why is that?