There is no better place than LinkedIn to market your product or service if you are targeting decision-makers of the company. Whether you are a B2B business or a marketer, it is an ideal place to network with other professionals and turn them into a potential client.
What is Growth Hacking for LinkedIn?
In order to target professionals and drive sales out of LinkedIn, you need to be intentional and generate leads. It’s quite difficult and a time-consuming task to generate leads, but is there any way of getting double leads in just a few days?
Well, that’s possible using growth hacking.
So, what exactly is growth hacking? If you are not familiar with the term, growth hacking is a creative, low-cost strategy to help businesses grow and retain customers.
It is one of the newest fields in both marketing and sales as it aligns with the goals of both teams around one true north metric. Growth hacking is usually used by startups in their initial stages and doesn’t replace traditional marketing and sales methods. Instead, it supercharges the methods to make sure you constantly drive sales. In short, growth hacking requires you to think with a lot of creativity.
There are some steps that need to be followed in order to make sure your LinkedIn profile is optimized:
1. Use the right niche-related keywords
LinkedIn can be used as a search engine where decision-maker find people to work with by simply searching a few keywords related to their industry or roles needed, for example graphic designer, engineer, etc. That means you need to optimize your LinkedIn profile using industry related keywords so anyone can find you when looking for a qualified individual.
2. Have a lot of media content on your profile
To make your profile look more interesting, you should add more blog posts, videos, and case studies to showcase your experience and skills. You can either add content in the Projects section or directly publish content on your profile.
3. Connect on LinkedIn with various professionals
Gone are the days when you used to give business cards, now you can simply connect with other professionals on LinkedIn and know everything they do. Most of the time business cards get lost or people forget about them but connecting on LinkedIn gives you an opportunity to constantly network with others by engaging on their posts.
4. Leverage all social media platforms
Sending a cold pitch right after connecting with someone you have never met on LinkedIn is not a good idea. Instead, you can connect with the person on other social media platforms if you are looking for a long-term business relationship. It will help you understand each other better. Also, the prospect will feel much more comfortable connecting with you.
5. Post content on LinkedIn
Just like every other social platform, LinkedIn also favors content that is directly posted on the profile. Instead of sharing links of your YouTube videos or blog posts, you can directly publish the content on your profile. Use a few relevant hashtags to increase the reach of your post.
Conclusion
You can increase your chances of building organic connections using the above-mentioned tactics. These strategies might sound like small things, but they make a huge difference professionally. It will build your prospect’s trust on your work which will ultimately benefit your business.
If you need more advice on best practices for lead generation, prospecting, sales development and closing through virtual channels, get in touch with our CGEM team.
Drop us an email at hello@cgem.ch or book your free 15-min assessment call.
Over 15 years of international experience in management consulting, telecommunications and high-tech industries. Focused on entrepreneurship, digital innovation and transformation, strategy development, social media and messenger marketing.