lead scoring Archives

Lead scoring: who is worth your time and effort?

by Birgit Smetana | 8 June 2020 | CGEM Experts

Once you’ve set up your lead generating machine, you’ll soon see: not all leads are equal. How do you figure out who’s worth your time and effort? That’s where lead scoring comes into play. Lead scoring is a way to quantify your leads by attaching a value to them...

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Lead scoring: who is worth your time and effort?

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