Once you’ve set up your lead generating machine, you’ll soon see: not all leads are equal. How do you figure out who’s worth your time and effort? That’s where lead scoring comes into play. Lead scoring is a way to quantify your leads by attaching a value to them...
Companies use different methods for lead generation which is a great way to draw leads to your business. Yet they fail to develop them into buying customers. But why is that? People generally don’t like to be sold to, nobody actually does. People are real sceptics in...
The COVID-19 crisis caught us off-guard and shook many businesses to their core. Sales numbers dropped drastically while cost levels remained high, putting many SMEs and Startups at risk. As we are approaching the end of the lock down in some of the countries in...
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